Latam investments in martech types 2021 | Statista

According to a survey of brand marketers, concluded in January 2021, the marketing technology category that was expected to see the largest investment in Latin America was advertising and promotion. Customer experience martech was also a leading investment, indicated by a little over 34 percent of responding marketers from the region.

Planned investments in marketing technology categories according to brand marketers in Latin America as of January 2021

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Release date

February 2021

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Region

North America, LAC

Survey time period

December 2020 to January 2021

Number of respondents

200 respondents

Supplementary notes

The source provides the following explanation: "Brand marketers were asked which one (1) of the 5 categories they will be investing in the most over the next 18 months."
Respondents were part of the source's network.

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