Planned video vs display programmatic advertising share in Ukraine H1 2023
According to the survey results, in the first half of 2023, nearly one third of Ukrainian advertising market players planned 51 to 74 percent of their programmatic advertising placements to be in the video format, while display ads would account for a share of 26 to 49 percent. To compare, 16 percent of the survey participants planned to use more than 75 percent of display ads in programmatic placements.
