Reasons for paying online culture activities US 2021

A survey conducted in April 2021 investigated what motivates individuals to purchase online arts and culture activities in the United States. According to the study, being interested in the content or the artist was the most popular reason for participating in paid online art activities in the U.S., with 58 percent of respondents indicating this motivation. Meanwhile, 52 percent of the survey sample answered that they paid for online cultural activities because the price was reasonable.

Main reasons why individuals paid for online arts and culture activities in the United States as of April 2021

Characteristic	Share of respondents
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Release date

February 2022

More information

Region

United States

Survey time period

April 5 to 30, 2021

Number of respondents

29,530*

Age group

18 years and older

Special properties

individuals paying for online arts and cultural activities

Method of interview

Panel survey

Supplementary notes

*The survey combined a sample of 3,617 adult American respondents with responses by attendees of 532 cultural organizations in the United States (approximately 74,000 respondes). Please find here (page 16) detailed information on the sample size and the survey methodology.

The survey question was phrased by the source as follows: "You shared that you have paid for an online activity from an arts or culture organization over the past year. What made the activity appealing enough for you to pay to participate?".
Multiple answers were possible.

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