Advantages of marketing technologies according to consumers in the U.S. 2021

Published by
J. G. Navarro,
Jan 6, 2023
During an August 2021 survey conducted among consumers in the United States, 78 percent of respondents stated that, owing to marketing technology, shopping became easier, 75 believed that shopping became more informative, and 73 percent thought it was now more enjoyable thanks to martech.

Share of consumers who see selected advantages of marketing technologies in the United States as of August 2021

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Release date

October 2021

Region

United States

Survey time period

August 2021

Number of respondents

506 respondents

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Statistics on " Marketing technology implementation in the U.S. "

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Other statistics that may interest you Marketing technology implementation in the U.S.

Overview

5

Usage, strategies, and spending

4

Artificial intelligence

4

Marketing automation

4

Software as a Service

6

Customer Data Platforms

6

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Topics

Artificial intelligence (AI) use in marketing Programmatic advertising worldwideArtificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwide
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