In 2021, marketing automation was the most replaced marketing tool according to marketing professionals in North America. Additionally, email distribution and CRM both ranked second, each indicated by 23 percent of survey participants as a tool that has been replaced.
Marketing technology tools replaced by marketing professionals in North America as of May 2021
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MarTech. (August 8, 2021). Marketing technology tools replaced by marketing professionals in North America as of May 2021 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1283748/marketing-technology-tools-replaced-professionals-north-america/
MarTech. "Marketing technology tools replaced by marketing professionals in North America as of May 2021 ." Chart. August 8, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1283748/marketing-technology-tools-replaced-professionals-north-america/
MarTech. (2021). Marketing technology tools replaced by marketing professionals in North America as of May 2021 . Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1283748/marketing-technology-tools-replaced-professionals-north-america/
MarTech. "Marketing Technology Tools Replaced by Marketing Professionals in North America as of May 2021 ." Statista, Statista Inc., 8 Aug 2021, https://www.statista.com/statistics/1283748/marketing-technology-tools-replaced-professionals-north-america/
MarTech, Marketing technology tools replaced by marketing professionals in North America as of May 2021 Statista, https://www.statista.com/statistics/1283748/marketing-technology-tools-replaced-professionals-north-america/ (last visited June 25, 2022)