Changes in programmatic audio ad spending by marketers worldwide 2021
According to a survey among marketers worldwide, as of September 2021, 52 percent of respondents in the United States said that they were planning to increase their spending on programmatic audio advertising, while 48 percent said they intended for their spending to remain unchanged. Globally, 67 percent of respondents said they intended to increase spending, 32 percent said it would remain the same, and only one percent said they expected to decrease it.