Leading reasons to shop during Black Friday and Cyber Monday in Germany 2019-2021

Why do you look for products on Black Friday and/or Cyber Monday?

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Release date

November 2021

Region

Germany

Survey time period

October 2021

Number of respondents

1,003 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Why do you look for [category XY] on Black Friday and/or Cyber Monday?"

Multiple answers were possible.

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