During a late 2021 survey conducted among B2B marketing professionals in the U.S , Canada, and the UK, it was found that 44 percent of respondents indicated having between five and 10 tools as part of their marketing technology stack. Some six percent said their martech stack consisted of 21 or more tools.
Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021
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MarketingCharts. (January 3, 2022). Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/?__sso_cookie_checker=failed
MarketingCharts. "Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021." Chart. January 3, 2022. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/?__sso_cookie_checker=failed
MarketingCharts. (2022). Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/?__sso_cookie_checker=failed
MarketingCharts. "Number of Tools in The B2b Marketing Technology (Martech) Stack in The United States, Canada, and The United Kingdom as of 4th Quarter 2021." Statista, Statista Inc., 3 Jan 2022, https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/?__sso_cookie_checker=failed
MarketingCharts, Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021 Statista, https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/?__sso_cookie_checker=failed (last visited February 15, 2025)
Number of tools in the B2B marketing technology (martech) stack in the United States, Canada, and the United Kingdom as of 4th quarter 2021 [Graph], MarketingCharts, January 3, 2022. [Online]. Available: https://www.statista.com/statistics/1283966/number-tools-b2b-martech-stack/?__sso_cookie_checker=failed