Ways marketers buy CTV inventories worldwide 2021
According to a September 2021 survey among marketers worldwide, 68 percent of respondents in the United States said they were planning to utilize managed service when purchasing connected TV (CTV) inventories, while only eight percent said they intended to buy it in a hybrid fashion. Globally, managed service was projected to be the most popular way to buy programmatic audio, followed by hybrid and in-house.