Opinion on giving friends advice when shopping in Germany 2017-2021

Level of agreement towards the statement "I often give my friends tips and make suggestions when shopping" in Germany from 2017 to 2021

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Release date

November 2021

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Change in survey: from 2019 onwards „agree” and “mostly agree” were combined, as well as “somewhat agree” and "hardly agree”.

Information on population:
Base: German-speaking population aged 14 years and older.

Information on total sample:
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.6 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people.

The figures displayed refer to the following reports:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on the methodology is available here and in the report.

Figures were rounded for better understanding of the statistic.

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