Breakdown of traditional e-commerce and live commerce users China 2021, by generation

Published by
Yihan Ma,
Jan 17, 2022
As of November 2021, Gen-Z shoppers accounted for around 33.9 percent of China's live commerce users. In comparison, Gen-X users made up around 27 percent of China's traditional e-commerce users. However, the same source also indicated that Gen-Z users were the main source of China's newly-added online shoppers as of 2021.

Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation

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Release date

January 2022

Region

China

Survey time period

November 2021

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