United States: food subscriptions Millennials

The food subscription market in the U.S. is highly competitive. The results from this widespread survey show that Blue Apron was the most popular food subscription service for Millennials in 2021, with a pick rate of 18 percent. Other popular meal kit providers include DoorDash DashPass and UberEats.

Most popular food subscription for Millennials in the United States in 2021

Characteristic	Share of respondents
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Release date

December 2021

More information

Region

United States

Survey time period

2021

Number of respondents

1,030 respondents

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

The source adds the following survey information: "For this study, we surveyed 1,030 respondents across all age groups via Amazon MTurk. 47.9% of respondents identified as women, 51.9% identified as men, and the remaining 0.2% identified as nonbinary. Generationally, the breakdown was as follows: 23.8% baby boomers, 28% Generation X, 27.6% millennials, and 20.6% Generation Z. Additionally, the average age of respondents was 40.7 years with a standard deviation of 14.4 years."

*The source reveals that 57 percent of the respondents had a food subscription.

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