United States: food subscriptions Generation Z

The food subscription market in the U.S. is highly competitive. The results from this widespread survey show that Blue Apron was the most popular food subscription service for Generation Z in 2021, with a pick rate of 25 percent. Other popular meal kit providers include Candy Club and Grubhub+.

Most popular food subscription for Generation Z in the United States in 2021

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

December 2021

More information

Region

United States

Survey time period

2021

Number of respondents

1,030 respondents

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

The source adds the following survey information: "For this study, we surveyed 1,030 respondents across all age groups via Amazon MTurk. 47.9% of respondents identified as women, 51.9% identified as men, and the remaining 0.2% identified as nonbinary. Generationally, the breakdown was as follows: 23.8% baby boomers, 28% Generation X, 27.6% millennials, and 20.6% Generation Z. Additionally, the average age of respondents was 40.7 years with a standard deviation of 14.4 years."

*The source reveals that 57 percent of the respondents had a food subscription.

Citation formats