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Most popular food subscriptions for Generation Z in the United States 2021

Most popular food subscription for Generation Z in the United States in 2021

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Release date

December 2021


United States

Survey time period


Number of respondents

1,030 respondents

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

The source adds the following survey information: "For this study, we surveyed 1,030 respondents across all age groups via Amazon MTurk. 47.9% of respondents identified as women, 51.9% identified as men, and the remaining 0.2% identified as nonbinary. Generationally, the breakdown was as follows: 23.8% baby boomers, 28% Generation X, 27.6% millennials, and 20.6% Generation Z. Additionally, the average age of respondents was 40.7 years with a standard deviation of 14.4 years."

*The source reveals that 57 percent of the respondents had a food subscription.

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Statistics on " Meal kits in the U.S. "

Statistics on Meal kits in the U.S.

Market overview


Consumer preference


Key players: HelloFresh


Key players: Blue Apron


COVID-19 impact


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