Most popular food subscriptions for Generation Z in the United States 2021

Published by Lynn Beyrouthy, Jan 8, 2024
The food subscription market in the U.S. is highly competitive. The results from this widespread survey show that Blue Apron was the most popular food subscription service for Generation Z in 2021, with a pick rate of 25 percent. Other popular meal kit providers include Candy Club and Grubhub+.

Most popular food subscription for Generation Z in the United States in 2021

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Source

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Release date

December 2021

Region

United States

Survey time period

2021

Number of respondents

1,030 respondents

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

The source adds the following survey information: "For this study, we surveyed 1,030 respondents across all age groups via Amazon MTurk. 47.9% of respondents identified as women, 51.9% identified as men, and the remaining 0.2% identified as nonbinary. Generationally, the breakdown was as follows: 23.8% baby boomers, 28% Generation X, 27.6% millennials, and 20.6% Generation Z. Additionally, the average age of respondents was 40.7 years with a standard deviation of 14.4 years."

*The source reveals that 57 percent of the respondents had a food subscription.

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Statistics on " Meal kits in the U.S. "

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Market overview

4

Key players

7

HelloFresh

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Meal kit users

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Subscription commerce

4

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