United States: food subscription spend by generation 2021

Americans spent approximately 124 U.S. dollars each on food subscriptions in 2021. According to the results from a widespread survey, Zoomers had the highest average spend, with more than 200 USD per capita. In contrast, Baby Boomers spent less than half of that on meal kits and other food subscriptions.

Monthly food subscriptions spending in the United States in 2021, by generation (in U.S. dollars)

Characteristic	Average monthly spend in U.S. dollars
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Release date

December 2021

More information

Region

United States

Survey time period

2021

Number of respondents

1,030 respondents

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

The source adds the following survey information: "For this study, we surveyed 1,030 respondents across all age groups via Amazon MTurk. 47.9% of respondents identified as women, 51.9% identified as men, and the remaining 0.2% identified as nonbinary. Generationally, the breakdown was as follows: 23.8% baby boomers, 28% Generation X, 27.6% millennials, and 20.6% Generation Z. Additionally, the average age of respondents was 40.7 years with a standard deviation of 14.4 years.

Additionally, in order to calculate subscription spending among respondents, we sourced subscription costs for each service. In order to remain consistent, all costs were estimated according to the base subscription plan."

*The source reveals that 57 percent of the respondents had a food subscription.

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