In a survey conducted in 2020, 58 percent of respondents in Australia tried plant based meat because they were curious about how it tasted. The second most reported reason was Animal welfare making up over a quarter of the respondents.
Leading reasons for consuming plant-based meat alternatives in Australia in 2020
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IRI. (July 13, 2021). Leading reasons for consuming plant-based meat alternatives in Australia in 2020 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1284838/australia-reasons-for-trial-of-plant-based-meat-alternatives/
IRI. "Leading reasons for consuming plant-based meat alternatives in Australia in 2020." Chart. July 13, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1284838/australia-reasons-for-trial-of-plant-based-meat-alternatives/
IRI. (2021). Leading reasons for consuming plant-based meat alternatives in Australia in 2020. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1284838/australia-reasons-for-trial-of-plant-based-meat-alternatives/
IRI. "Leading Reasons for Consuming Plant-based Meat Alternatives in Australia in 2020." Statista, Statista Inc., 13 Jul 2021, https://www.statista.com/statistics/1284838/australia-reasons-for-trial-of-plant-based-meat-alternatives/
IRI, Leading reasons for consuming plant-based meat alternatives in Australia in 2020 Statista, https://www.statista.com/statistics/1284838/australia-reasons-for-trial-of-plant-based-meat-alternatives/ (last visited April 25, 2024)
Leading reasons for consuming plant-based meat alternatives in Australia in 2020 [Graph], IRI, July 13, 2021. [Online]. Available: https://www.statista.com/statistics/1284838/australia-reasons-for-trial-of-plant-based-meat-alternatives/