Share of order value shoppers would pay for fast delivery 2021, by age group
Globally, younger digital buyers were more inclined to pay a premium for faster delivery. According to a 2021 survey, Gen Z shoppers - aged 18 to 24 - would pay an average of five percent of the order value for two-hour delivery. In contrast, consumers over the age of 57, also known as Boomers, were willing to invest only 2.2 percent on average for such delivery speed.
