In 2021, Instagram was the social media app that generated the most downloads in the United States. The photo and video-sharing app had 72 million downloads in the country. WhatsApp was the second most downloaded app, with 63 million downloads. Facebook Messenger ranked third, generating approximately 46 million downloads from users in the country during the examined period.
Leading social media apps in the United States in 2022, by downloads (in millions)
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Other statistics that may interest you Social media usage in the United States
Overview
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- Basic Statistic Social media: active usage penetration in selected countries and territories 2023
- Premium Statistic Social media: global penetration rate 2023, by region
- Basic Statistic Social network users in selected countries in 2022 and 2027
- Basic Statistic United States: digital population January 2023
- Basic Statistic Social media users in the United States 2019-2028
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Benchmark
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- Premium Statistic Most used social media platforms by type in the U.S. 2023
- Premium Statistic Social network usage by brand in the U.S. 2023
- Premium Statistic Leading mobile apps in the United States 2023, by unique visitors
- Premium Statistic Reach of most popular U.S. smartphone apps 2023
- Premium Statistic Selected social media platforms MAU and U.S. distribution 2022
- Premium Statistic U.S. market share of leading social media websites 2023
- Basic Statistic Most downloaded social media apps U.S. 2022
- Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2022-2023
Usage
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- Premium Statistic Average daily media use in the U.S. 2022, by medium
- Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
- Premium Statistic Most common social media activities in the U.S. 2023
- Premium Statistic U.S social media daily engagement 2022, by generation
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
- Premium Statistic U.S. Gen Z users monthly minutes spent on social media platforms 2022
- Basic Statistic U.S. users daily engagement with leading social media platforms 2023
- Basic Statistic U.S. social media interactions per article 2022, by topic
Facebook
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- Basic Statistic Countries with the most Facebook users 2023
- Basic Statistic Facebook users in the United States 2018-2027
- Basic Statistic United States: Facebook usage penetration 2018-2027
- Basic Statistic Facebook: monthly active users in North America 2010-2023
- Premium Statistic U.S. Facebook users 2023, by age and gender
- Basic Statistic Most viewed domains on Facebook news feed in the U.S. 2023, by audience
- Basic Statistic Facebook news feed content views in the U.S. 2023, by source
- Basic Statistic U.S. adults who have a favorable impression of Facebook 2022
Instagram
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- Premium Statistic Instagram users in the United States 2018-2027
- Premium Statistic U.S. Instagram usage rate 2018-2023
- Premium Statistic U.S. Instagram users 2023, by age group
- Basic Statistic U.S. Instagram users 2023, by gender
- Premium Statistic U.S. Gen Z: Instagram usage 2022, by gender
- Premium Statistic Instagram: U.S. influencers 2023, by followers
- Premium Statistic Instagram: U.S. engagement rates of influencers 2023, by followers
- Premium Statistic Instagram video engagement generated by selected U.S. content creators 2022
TikTok
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- Basic Statistic TikTok: number of users in the United States 2023-2027
- Basic Statistic U.S. TikTok user development 2019-2025
- Premium Statistic TikTok U.S. monthly active users 2020-2023
- Premium Statistic TikTok usage in the U.S. 2023, by age
- Premium Statistic U.S. Gen Z: TikTok usage 2022, by gender
- Premium Statistic U.S. TikTok users leading activities on the app 2023, by gender
- Premium Statistic U.S. TikTok users share of time spent on social media apps 2023
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Other major platforms
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- Premium Statistic Twitter users in the United States 2018-2027
- Premium Statistic Number of LinkedIn users in the United States 2018-2027
- Premium Statistic Pinterest users in the United States 2018-2027
- Premium Statistic Reddit users in the United States 2018-2027
- Premium Statistic Snapchat users in the United States 2018-2027
Social media brand profiles
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- Basic Statistic Most well-known social networks in the United States 2023
- Premium Statistic Facebook brand profile in the United States 2023
- Premium Statistic Instagram brand profile in the United States 2023
- Premium Statistic TikTok brand profile in the United States 2023
- Premium Statistic Twitter brand profile in the United States 2022
- Premium Statistic LinkedIn brand profile in the United States 2022
- Premium Statistic Pinterest brand profile in the United States 2022
- Premium Statistic Reddit brand profile in the United States 2022
Marketing
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- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
- Premium Statistic Ad spending per internet user of social media advertising in the U.S. 2019-2028
- Premium Statistic Revenue growth of social media advertising in the U.S. 2019-2028
- Premium Statistic Digital Market Outlook: social media ad spend change U.S. 2020-2028, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
Opinions
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- Basic Statistic U.S. internet users who think social media is good or bad for society 2022
- Basic Statistic Gen Z in the U.S. on positive online content and experiences 2022
- Basic Statistic U.S. adults supporting verification to create social media profile 2022, by age group
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- Premium Statistic U.S. adults awareness of Section 230 in 2023, by generation
- Premium Statistic U.S. adults on tech firms legal liability of user generated content 2023
- Premium Statistic U.S. social media users on platforms protecting their privacy and data 2020-2022
- Premium Statistic Social media data collections concerns U.S. 2023
Further Content: You might find this interesting as well
Apptopia. (January 4, 2023). Leading social media apps in the United States in 2022, by downloads (in millions) [Graph]. In Statista. Retrieved December 07, 2023, from https://www.statista.com/statistics/1284890/us-top-social-media-apps-by-downloads/
Apptopia. "Leading social media apps in the United States in 2022, by downloads (in millions)." Chart. January 4, 2023. Statista. Accessed December 07, 2023. https://www.statista.com/statistics/1284890/us-top-social-media-apps-by-downloads/
Apptopia. (2023). Leading social media apps in the United States in 2022, by downloads (in millions). Statista. Statista Inc.. Accessed: December 07, 2023. https://www.statista.com/statistics/1284890/us-top-social-media-apps-by-downloads/
Apptopia. "Leading Social Media Apps in The United States in 2022, by Downloads (in Millions)." Statista, Statista Inc., 4 Jan 2023, https://www.statista.com/statistics/1284890/us-top-social-media-apps-by-downloads/
Apptopia, Leading social media apps in the United States in 2022, by downloads (in millions) Statista, https://www.statista.com/statistics/1284890/us-top-social-media-apps-by-downloads/ (last visited December 07, 2023)
Leading social media apps in the United States in 2022, by downloads (in millions) [Graph], Apptopia, January 4, 2023. [Online]. Available: https://www.statista.com/statistics/1284890/us-top-social-media-apps-by-downloads/