In 2023, the audience reach in abroad countries through social network services of Japan's professional soccer circuit (J. League) amounted to approximately 860 million. The figure quadrupled in the course of three years. J. League management plans to further expand its overseas audience reach in order to secure J. League fans all over the world, which in turn would make higher broadcasting rights revenues possible.
Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023
(in millions)
In 2018, information spread was focused on the English and Thai language spheres, mainly using Facebook as a platform. From 2021 onward, J. League also engaged in other platforms, such as Twitter, Instagram, TikTok, YouTube, Weibo, and WeChat, expanding the reach from the anglophone and Thai language world to encompass other languages as well, such as Chinese.
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J.League. (December 25, 2023). Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions) [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/1285477/j-league-annual-audience-reach/?__sso_cookie_checker=failed
J.League. "Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions)." Chart. December 25, 2023. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/1285477/j-league-annual-audience-reach/?__sso_cookie_checker=failed
J.League. (2023). Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions). Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/1285477/j-league-annual-audience-reach/?__sso_cookie_checker=failed
J.League. "Foreign Audience Reach through Social Network Services of Japan's Professional Soccer Circuit (J. League) from 2018 to 2023 (in Millions)." Statista, Statista Inc., 25 Dec 2023, https://www.statista.com/statistics/1285477/j-league-annual-audience-reach/?__sso_cookie_checker=failed
J.League, Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions) Statista, https://www.statista.com/statistics/1285477/j-league-annual-audience-reach/?__sso_cookie_checker=failed (last visited January 19, 2025)
Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions) [Graph], J.League, December 25, 2023. [Online]. Available: https://www.statista.com/statistics/1285477/j-league-annual-audience-reach/?__sso_cookie_checker=failed
