Time spent watching TV and over-the-top content in the U.S. 2021

Published by
Julia Stoll,
Nov 2, 2022
As of June 2021, nearly three quarters of TV viewers in the U.S. watched subscription video-on-demand (SVOD) services. The average viewing time amounted to over five hours per week, making it the most popular over-the-top platform type. In comparison, over half of U.S. TV viewers watched ad-supported video-on-demand (AVOD) services, with an average weekly viewing time of about half that of SVOD viewership.

Average weekly time spent watching traditional TV and over-the-top content in the United States as of June 2021, by type of service (in hours.minutes)

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Release date

September 2021

Region

United States

Survey time period

June 15 to 30, 2021

Number of respondents

1,000 respondents

Special properties

consumers

Citation formats
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Overview

7

Music streaming

7

Podcasts

6

Video streaming

7

Market leaders

8

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Topics

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