Participation rate in online shopping events in Taiwan 2023, by event

Published by Statista Research Department, Mar 1, 2024
According to a survey among Taiwanese consumers in the end of 2023, around 85 percent of respondents stated they participated in Singles' Day sales online that year, one of Asia's largest online shopping events. In comparison, less than six percent of respondents shopped at the 9.9 Super Shopping Day event, significantly less than the year prior.

Share of consumers participating in online sales events in Taiwan in 2023, by event

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Release date

December 2023

Region

Taiwan

Survey time period

November 2023

Number of respondents

596 respondents

Method of interview

Online survey

Supplementary notes

*Government-organized shopping events include the Mid-autumn reunion shopping festival, Taiwan-Matsu joint online shopping festival, and Taiwan-Thailand joint online shopping festival.

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