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Participation rate in online shopping events in Taiwan 2021, by event

Published by
Yihan Ma,
Jan 24, 2022
According to a survey among Taiwanese consumers in October 2021, around 81.5 percent of respondents stated they had participated in Singles' Day sales, one of Asia's largest online shopping events. In comparison, around 37.5 percent of respondents shopped at the 9.9 Super Shopping Day event. On average, respondents who shopped at online shopping events spent 15,073 New Taiwan dollars during the online sales.

Share of consumers participating in online sales events in Taiwan as of October 2021, by event

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Release date

November 2021

Region

Taiwan

Survey time period

October 2021

Number of respondents

2,500 respondents

Method of interview

Online survey

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Statistics on " E-commerce in Taiwan "

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Statistics on E-commerce in Taiwan

General overview

6

B2B and B2C e-commerce

6

E-commerce consumers

6

Digital payments

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Topics

E-commerce in TaiwanE-commerce worldwideE-Commerce in ChinaTaiwanE-commerce in Japan
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