Most downloaded mobile apps worldwide 2024
In 2024, TikTok was still the most downloaded mobile app worldwide. The short-video sharing app generated 825.5 million downloads during the same year. The social video app Instagram followed with 817 million downloads. Fast-fashion app Temu ranked in fifth, with over 516 million downloads for global users in the last examined year, while ByteDance-published video editing app CapCut had around 410 million downloads.
TikTok
Owned by the Beijing-based tech company ByteDance and launched in 2017, TikTok quickly gained popularity after the acquisition of Musical.ly in 2018. In 2025, the number of TikTok users worldwide was expected to exceed 955 million, with the United States being one of the leading markets. In 2024, TikTok engaged the largest audience from Indonesia, with over 157 million consumers from the region using the app. United States, and Brazil followed with 120.5 and 105.2 users, respectively.
Meta Platforms
In October 2021, Facebook was renamed and rebranded as Meta, with the CEO Mark Zuckerberg aiming to be associated with the metaverse. Meta’s products include Facebook, Messager, Instagram, and WhatsApp, also known as Meta’s Family of Apps (FoA), generating most of Meta’s revenue. Moreover, these are among the most popular social networks worldwide. As part of its rebranding, Meta’s Reality Labs business segment develops a series of virtual reality (VR) headsets, the Meta Quest - one of the leading VR devices on the market.
