Thailand: preferred holiday shopping channels 2023 | Statista

According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 78 percent of respondents stated that they shopped both on and offline during the holiday shopping season. Comparatively, around 16 percent of respondents preferred doing their holiday shopping exclusively online.

Preferred channels for holiday shopping in Thailand as of November 2023

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Release date

December 2023

More information

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,395 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

Figures have been rounded.

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