Reasons for doing holiday shopping Thailand 2023, by gender

Published by Kankanit Ciba, Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 55 percent of male respondents stated that their reason for holiday shopping was that there are lots of sales during the holiday season. Meanwhile, about 35 percent of female respondents enjoyed shopping during this time because of the atmosphere and decorations.

Main reasons to do holiday shopping in Thailand as of November 2023, by gender

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

December 2023

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,395 respondents

Age group

16 years and older

Special properties

among 11,330 female and 4,065 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)"

Figures have been rounded.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Coronavirus: impact on holiday shopping in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Coronavirus: impact on holiday shopping in the U.S.

Overview

4

Sales events

8

Shopping channel preference

4

Spending behavior

5

Shopping behavior

8

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Impact of inflation on end-of-year holiday shopping U.S. Christmas season shoppingChristmas shopping in the United Kingdom (UK)Retail market worldwideHoliday season e-commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.