According to a survey carried out in Italy in 2022, almost 17 percent of Italian online shoppers looked for product information on search engines before making a purchase, while e-commerce sites were used by nearly 13 percent of respondents interested in buying this type of merchandise online. However, when it comes to health and pharmaceutical products, advice from professionals were more relevant than other online platforms, with 11 percent of answers.
Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Preferred beauty cosmetic shops among consumers in France 2019
- Premium Statistic Household and personal care e-commerce users in Russia 2019-2027, by segment
- Basic Statistic Wholesale revenue of pharmaceutical goods in the United Kingdom 2008-2021
- Basic Statistic Annual revenue of pharmaceutical, cosmetic, and toiletry retail Australia 2014-2023
- Premium Statistic Medicinal products' share in retail trade revenue in Russia 2018-2022
- Premium Statistic Revenue of the wholesale of household goods in Italy 2010-2021
- Premium Statistic Sales turnover of pharmaceutical goods wholesale in Denmark 2018-2023
- Premium Statistic Pharma e-commerce sales value growth in Russia 2020, by product
- Premium Statistic Readiness to order OTC pharma online in Russia 2020, by city size
- Basic Statistic Sales value of pharmaceuticals in pharmacies in Sweden 2008-2022
About the region
8
- Premium Statistic Penetration rate of e-commerce in Italy 2020-2029
- Premium Statistic Italy: important factors influencing purchase decisions 2017
- Premium Statistic Italy: important factors influencing purchase decisions 2017, by gender
- Premium Statistic Italy: important factors influencing purchase decisions 2017, by age group
- Premium Statistic Italy: average spending for Mother’s Day gifts 2017, by age group
- Premium Statistic Preferred shopping channels for fashion items purchased at Christmas Europe 2016
- Premium Statistic Pharmacy graduates in Italy 2008-2021
- Premium Statistic Private pharmaceutical expenditure in Italy 2011-2022
Selected statistics
2
Other regions
9
- Premium Statistic Penetration rate of e-commerce in Mexico 2019-2029
- Premium Statistic Monthly e-commerce consumption in Denmark 2019-2020
- Premium Statistic Distribution of online shoppers in China 2014, by age group and experience
- Premium Statistic Germany: B2C e-commerce sales 2017-2023
- Premium Statistic E-commerce market size in Colombia 2022-2026, by device
- Premium Statistic Share of individuals who had shopped via mobile device in Belgium 2020, by language
- Premium Statistic Desktop spending on selected holiday shopping days in the U.S. 2008-2020
- Premium Statistic E-commerce market size in Brazil 2022-2026, by device
- Premium Statistic Online shopping penetration in France 2022, by age
Related statistics
9
- Premium Statistic Christmas shopping behavior in Italy 2020
- Premium Statistic Beauty index brands distributing and merchandising Amazon United Kingdom (UK) in 2016
- Premium Statistic Share of beauty and personal care sales in the United Kingdom (UK) in 2015
- Premium Statistic Share of beauty SKUs with Amazon merchant listings United Kingdom (UK) in 2015
- Premium Statistic Drivers for online purchases of cosmetic products in Italy 2022
- Premium Statistic Share of order from mobile devices of cosmetics in Italy 2013-2022, by type
- Premium Statistic Share of online checkouts of natural cosmetics and herbal products in Italy 2020
- Premium Statistic Distribution of online sales of cosmetics in Italy 2020, by channel
- Premium Statistic Leading laxative/stimulant liquid/powder/oil brands in the U.S. 2019
Further related statistics
10
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Key figures on established biotech centers worldwide 2012-2016
- Medicinal market growth worldwide including rebates 2009-2018
- Expenditure worldwide on diabetes by market 2013-2018
- Global pharmaceutical pipeline by therapy area 2013-2017
- Standard Unit medicine use per capita in the U.S. 2007-2011
- MorphoSys' research & development expenditure 2006-2023
- MorphoSys' revenue 2006-2023
- Sanofi's total assets 2007-2023
Further Content: You might find this interesting as well
Statistics
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Key figures on established biotech centers worldwide 2012-2016
- Medicinal market growth worldwide including rebates 2009-2018
- Expenditure worldwide on diabetes by market 2013-2018
- Global pharmaceutical pipeline by therapy area 2013-2017
- Standard Unit medicine use per capita in the U.S. 2007-2011
- MorphoSys' research & development expenditure 2006-2023
- MorphoSys' revenue 2006-2023
- Sanofi's total assets 2007-2023
Consorzio Netcomm. (December 1, 2022). Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022 [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/
Consorzio Netcomm. "Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022." Chart. December 1, 2022. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/
Consorzio Netcomm. (2022). Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/
Consorzio Netcomm. "Popular Touchpoints Preceding Online Purchases of Health and Pharmaceuticals Products in Italy as of 2022." Statista, Statista Inc., 1 Dec 2022, https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/
Consorzio Netcomm, Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022 Statista, https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/ (last visited April 20, 2024)
Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022 [Graph], Consorzio Netcomm, December 1, 2022. [Online]. Available: https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/