Rakuten Insight in November 2022 in Vietnam, approximately 77.9 percent of respondents stated that they intended to or had already purchased apparel and footwear during the holiday shopping period. The next most common purchase was cosmetics and beauty products, with around 55.1 percent of respondents in the country.
According to a survey conducted by Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2022
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Other statistics that may interest you Retail sector in Vietnam
Overview
4
- Premium Statistic GDP value of wholesale, retail and repair of motor vehicles in Vietnam 2015-2022
- Premium Statistic Retail sales of goods and services in Vietnam 2010-2021
- Premium Statistic Retail sales of goods and services in Vietnam 2022, by sector
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Retail segments
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Retail channels
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- Premium Statistic Share of value of retail channels in rural areas in Vietnam 2021
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Leading retailers
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- Premium Statistic Number of grocery stores Vietnam 2020, by franchise
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- Premium Statistic Leading electronics store brand in Vietnam 2023, by number of stores
E-commerce
6
- Premium Statistic E-commerce market value in Vietnam 2014-2023
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- Premium Statistic Consumer goods e-commerce spending in Vietnam 2022, by category
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Consumer behavior
5
- Premium Statistic Preferred shopping channels for non-grocery items pre-COVID-19 Vietnam 2021
- Premium Statistic Frequency of offline shopping for non-grocery items in Vietnam 2021
- Premium Statistic Preferred time to shop in a physical store in Vietnam 2021
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- Premium Statistic Popular items among holiday shoppers Vietnam 2022
COVID-19 impacts
4
- Premium Statistic Changes in frequency of offline shopping during COVID-19 in Vietnam 2021
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- Premium Statistic Reasons for not shopping offline as often post COVID-19 restrictions in Vietnam 2021
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Rakuten Insight. (December 29, 2022). Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2022 [Graph]. In Statista. Retrieved December 02, 2023, from https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight. "Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2022." Chart. December 29, 2022. Statista. Accessed December 02, 2023. https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight. (2022). Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2022. Statista. Statista Inc.. Accessed: December 02, 2023. https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight. "Most Popular Items to Buy among Consumers during Holiday Shopping Period in Vietnam as of November 2022." Statista, Statista Inc., 29 Dec 2022, https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight, Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2022 Statista, https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/ (last visited December 02, 2023)
Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2022 [Graph], Rakuten Insight, December 29, 2022. [Online]. Available: https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/