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Popular items among holiday shoppers Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jan 27, 2022
According to a survey conducted by Rakuten Insight in December 2021 in Vietnam, approximately 80 percent of respondents stated that they intended to or had already purchased apparel and footwear during the holiday shopping period. The next most common purchase was cosmetics and beauty products, followed by consumer electronics with 56 percent and 49 percent, respectively.

Most popular items to buy among consumers during holiday shopping period in Vietnam as of December 2021

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In cooperation with
Rakuten Insight
Release date

January 2022

Region

Vietnam

Survey time period

December 11 to 30, 2021

Number of respondents

3,532 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

Figures have been rounded.

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Topics

Retail sector in VietnamE-commerce in VietnamCosmetics market in VietnamApparel industry in VietnamCoronavirus (COVID-19) in Vietnam
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