According to a survey conducted by Rakuten Insight in December 2021 in Vietnam, approximately 80 percent of respondents stated that they intended to or had already purchased apparel and footwear during the holiday shopping period. The next most common purchase was cosmetics and beauty products, followed by consumer electronics with 56 percent and 49 percent, respectively.
Most popular items to buy among consumers during holiday shopping period in Vietnam as of December 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Rakuten Insight. (January 17, 2022). Most popular items to buy among consumers during holiday shopping period in Vietnam as of December 2021 [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight. "Most popular items to buy among consumers during holiday shopping period in Vietnam as of December 2021." Chart. January 17, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight. (2022). Most popular items to buy among consumers during holiday shopping period in Vietnam as of December 2021. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight. "Most Popular Items to Buy among Consumers during Holiday Shopping Period in Vietnam as of December 2021." Statista, Statista Inc., 17 Jan 2022, https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight, Most popular items to buy among consumers during holiday shopping period in Vietnam as of December 2021 Statista, https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/ (last visited June 26, 2022)