Reasons for doing holiday shopping Philippines 2022

Published by Statista Research Department, Jan 3, 2023
According to a survey conducted by Rakuten Insight in November 2022, approximately 84 percent of respondents in the Philippines stated that they shopped during the holiday shopping period mainly due to the sales going on during that time. Meanwhile, about 46 percent shopped because they had to buy holiday gifts. The same survey revealed that apparel and footwear were the most popular shopping item among Filipino shoppers.

Main reasons to do holiday shopping in the Philippines as of November 2022

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Release date

December 2022

Region

Philippines

Survey time period

November 11 to 30, 2022

Number of respondents

9,968 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)"

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Overview

4

Sales events

8

Shopping channel preference

4

Spending behavior

6

Shopping behavior

8

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