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Leading content marketing investment areas for B2B marketers worldwide 2022

Published by Valentina Dencheva, Feb 20, 2023
During a July 2022 survey among B2B marketers worldwide, 78 percent of respondents projected they would invest in video content marketing in 2023. Events - digital, in-person, hybrid - were cited as an area of investment by 60 percent of respondents, while 69 percent said they would invest in owned-media assets.

Leading content marketing areas of investment for B2B marketers worldwide in 2022

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Release date

July 2022

Region

Worldwide

Survey time period

July 2022

Number of respondents

925 respondents

Special properties

among B2B marketers

Method of interview

Online survey

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Statistics on " Content marketing worldwide "

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Statistics on Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

Further related statistics

21

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Topics

B2B advertising & marketing in the United States Trade show marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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