Participation rate in holiday shopping activities in Japan 2023, by gender

Share of consumers doing holiday shopping in Japan as of November 2023, by gender

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Release date

December 2023

Region

Japan

Survey time period

November 9 to 30, 2023

Number of respondents

915 respondents

Age group

16 years and older

Special properties

349 female and 566 male respondents; only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Are you planning to/did you shop during the holiday sales? (Black Friday, 11.11., Christmas sales, New Year's sales, etc."

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