Chinese social network platform WeChat relies heavily on its home users for revenue growth. Other markets like Hong Kong, United States, and Taiwan accounted for only 13 percent of its in-app purchase revenue in January 2025. The messaging app developed by Tencent offers a wide range of functions from mobile payment to e-commerce to digital healthcare services.
Leading markets of Tencent's WeChat in January 2025, based on in-app purchase revenue share
Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices
Supplementary notes
The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the market share of China is the minimum estimation.
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AppMagic. (February 12, 2025). Leading markets of Tencent's WeChat in January 2025, based on in-app purchase revenue share [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/?__sso_cookie_checker=failed
AppMagic. "Leading markets of Tencent's WeChat in January 2025, based on in-app purchase revenue share." Chart. February 12, 2025. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/?__sso_cookie_checker=failed
AppMagic. (2025). Leading markets of Tencent's WeChat in January 2025, based on in-app purchase revenue share. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/?__sso_cookie_checker=failed
AppMagic. "Leading Markets of Tencent's Wechat in January 2025, Based on In-app Purchase Revenue Share." Statista, Statista Inc., 12 Feb 2025, https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/?__sso_cookie_checker=failed
AppMagic, Leading markets of Tencent's WeChat in January 2025, based on in-app purchase revenue share Statista, https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/?__sso_cookie_checker=failed (last visited February 16, 2025)
Leading markets of Tencent's WeChat in January 2025, based on in-app purchase revenue share [Graph], AppMagic, February 12, 2025. [Online]. Available: https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/?__sso_cookie_checker=failed
