Reasons for doing holiday shopping China 2022, by age group

Common reasons to do holiday shopping in China as of November 2022, by age group

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Release date

December 2022



Survey time period

November 11 to 30, 2022

Number of respondents

6,700 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "What are the main reasons for you to shop during the holiday shopping period?"

Up to three answers were possible.

1,730 respondents aged between 16 and 24 years, 2,457 respondents aged between 25 and 34 years, 2,164 respondents aged between 35 and 44 years, 276 respondents aged between 45 and 54 years, 73 respondents aged 55 years and above.

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