EU: enterprise social network usage by country 2021

Since 2014 the share of enterprises across the European Union (EU-27) that used social networking apps and services increased significantly from 31 percent to 56 percent in 2021. Enterprises in Malta, Norway, and Sweden have the highest share of enterprises making use of social networking. Germany, France, and Spain have a relatively low share of such enterprises with around 53, and 60 percent respectively. This was nevertheless a significant increase since 2014, one that can be seen across most countries.

Share of enterprises using social networks in the European Union in 2014, 2019, and 2021, by country

Characteristic	2014	2019	2021
European Union (EU-27)	31%	48%	56%
Malta	64%	83%	84%
Norway	51%	76%	84%
Sweden	45%	69%	78%
Netherlands	53%	73%	78%
Denmark	46%	73%	76%
Cyprus	51%	71%	76%
Finland	43%	69%	76%
Belgium*	42%	70%	74%
Luxembourg	31%	60%	67%
Ireland	58%	70%	63%
Austria	36%	55%	62%
Spain	34%	51%	60%
France*	28%	49%	60%
Portugal	36%	49%	58%
Slovenia	37%	49%	57%
Latvia	17%	40%	56%
Greece	35%	53%	55%
Lithuania	30%	51%	55%
Bosnia and Herzegovina	-	48%	55%
Italy	29%	46%	54%
Germany	31%	45%	53%
Croatia	33%	47%	50%
Czechia	22%	45%	49%
Estonia	26%	48%	49%
Hungary	24%	37%	47%
Serbia	27%	47%	46%
Poland	18%	35%	44%
Slovakia	26%	40%	42%
Bulgaria	26%	33%	38%
Romania	21%	32%	36%
Turkey*	37%	47%	32%
Iceland	60%	73%	-
United Kingdom	42%	68%	-

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Release date

January 2022

More information

Region

Europe

Survey time period

2014, 2019, and 2021

Special properties

The survey population consists of enterprises with 10 or more employees and self-employed persons.

Supplementary notes

* Data refers to 2015, no 2014 data available
Data provided in this domain are collected on a yearly basis by the National Statistical Institutes and are based on the annual Eurostat model questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises.
The survey population consists of enterprises with 10 or more employees and self-employed persons.

The data refers to [E_SM1_SNET] Section of the Eurostat Database Statistic under the code [ISOC_CISMT]

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