Perceived accuracy of plant-based meat descriptions US 2021

When asked to rate the clearness and accuracy of statements regarding plant-based meat alternatives, more than 70 percent of survey respondents in the United States found statements such as "100% plant-based patty" to be very accurate and clear. In contrast, around 50 percent of respondents found statements such as "Chik'n Patty" to be very or somewhat inaccurate and misleading when describing plant-based meat alternatives.

Consumer perception of accurate and clear statements regarding plant-based meat alternatives in the United States in 2021

Characteristic	1 (Inaccurate and misleading)	2	3	4	5 (Accurate and clear)
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-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

November 2021

More information

Region

United States

Survey time period

August 26 to 30, 2021

Number of respondents

1,001 respondents

Age group

18-80 years

Special properties

Weighted.

Method of interview

Online interview

Supplementary notes

The original question was posed as follows: "On a scale from 1 to 5 where 1 means inaccurate and/or misleading and 5 means accurate and/or clear, how accurately does each statement describe plant-based meat alternatives?"

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