Preference for watching newly released movies on VOD services in the U.S. 2022

Published by
Julia Stoll,
Dec 12, 2023
Most of U.S. viewers to a 2022 survey stated to prefer to watch newly released movies online, with 42 percent. Further 40 percent of respondents admitted they would prefer to watch movie premieres at the movie theater.

Preference for watching newly released movies on video-on-demand vs. movie theater in the United States in 2022

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Release date

October 2022

Region

United States

Survey time period

2022

Number of respondents

3,078 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source adds the following information: “'Newly released movies' are defined as movies that are not yet widely available (e.g. only available in theaters or on Disney+ Premier Access / HBOMax)."

If multiple newly released movies were viewed on Disney+ and/or HBO Max, answers for each movie/service were counted separately.

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Statistics on " Transactional video-on-demand (TVOD) in the United States "

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Transactional video-on-demand in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United States
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