Pay TV subscriptions accounted for the lion share of video revenue in the United States in 2022, generating 84 billion U.S. dollars that year. However, the revenue is forecast to drop to 76 billion dollars by 2024, while ad-supported and subscription-based video streaming is likely to increase in the years to come.
Video revenue in the United States from 2020 to 2024, by segment
(in billion U.S. dollars)
Subscription includes spend on paid video streaming subscriptions. Ad-supported includes in-stream video advertising (e.g. pre-roll, mid-roll, post-roll) on digital video content, including on social networks and out-stream video advertising (e.g. native, in-feed, in-article, in-banner, interstitial). TV advertising includes advertising on broadcast TV and pay TV. Pay TV subscription includes revenue from traditional and virtual pay TV subscriptions.
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Activate. (October 10, 2023). Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1287501/video-revenue-us-type/
Activate. "Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars)." Chart. October 10, 2023. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1287501/video-revenue-us-type/
Activate. (2023). Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1287501/video-revenue-us-type/
Activate. "Video Revenue in The United States from 2020 to 2024, by Segment (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1287501/video-revenue-us-type/
Activate, Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1287501/video-revenue-us-type/ (last visited December 11, 2024)
Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars) [Graph], Activate, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1287501/video-revenue-us-type/
