Video revenue in the U.S. by type 2023

Pay TV subscriptions accounted for the lion share of video revenue in the United States in 2021, generating 88 billion U.S. dollars that year. However, the revenue is forecast to drop to 78 billion dollars by 2023, while ad-supported video-on-demand is likely to surpass the value of pay TV subscriptions.

Video revenue in the United States from 2019 to 2023, by segment (in billion U.S. dollars)

Characteristic	Pay TV subscriptions	TV advertising	Ad-supported	Subscription	EST/rental
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

October 2022

More information

Region

United States

Survey time period

2019 to 2021

Supplementary notes

*Forecast.

EST/rental includes spend on online video on-demand transactions (e.g. purchases and rentals). Subscription includes spend on paid video streaming subscriptions. Ad-supported includes in-stream video advertising (e.g. pre-roll, mid-roll, post-roll) on digital video content, including on social networks and out-stream video advertising (e.g. native, in-feed, in-article, in-banner, interstitial). TV advertising includes advertising on broadcast TV and pay TV. Pay TV subscription includes revenue from pay TV subscriptions.

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