Video revenue in the U.S. by type 2024

Pay TV subscriptions accounted for the lion share of video revenue in the United States in 2022, generating 84 billion U.S. dollars that year. However, the revenue is forecast to drop to 76 billion dollars by 2024, while ad-supported and subscription-based video streaming is likely to increase in the years to come.

Video revenue in the United States from 2019 to 2024, by segment (in billion U.S. dollars)

Characteristic	Pay TV subscriptions	TV advertising	Ad-supported streaming	Subscription streaming
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-	-	-	-	-
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Release date

October 2023

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Region

United States

Survey time period

2019 to 2022

Supplementary notes

*Forecast.

Subscription includes spend on paid video streaming subscriptions. Ad-supported includes in-stream video advertising (e.g. pre-roll, mid-roll, post-roll) on digital video content, including on social networks and out-stream video advertising (e.g. native, in-feed, in-article, in-banner, interstitial). TV advertising includes advertising on broadcast TV and pay TV. Pay TV subscription includes revenue from traditional and virtual pay TV subscriptions.

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