Main reasons to shop in the holiday shopping period India 2023

Published by A. Minhas, Dec 11, 2023
As reported by a survey conducted by Rakuten Insight on holiday shopping behaviors in 2023, the primary reason Indian respondents chose to shop during the holiday season was due to the many sales going on during this period. The next most popular reason was the shopping atmosphere and decorations during the holiday season.

Popular reasons to shop during the holiday shopping season in India as of November 2023

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2022

Number of respondents

19,507 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)

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Statistics on " Shopping behavior in India "

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Overview

5

Purchase channels

4

Payment methods

5

Online shopping

5

Holiday shopping

4

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Topics

Shopping behavior in IndiaShopping behavior in JapanShopping behavior in ChinaShopping behavior in the Middle East and North AfricaShopping behavior in South Korea
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