Most popular sports in the Winter Olympics UK 2021

During a survey in the United Kingdom (UK) from December 2021, ski jumping was the most followed Winter Olympic sport for fans of the Games, with 31 percent of respondents interested in the sport. Bobsleigh was next on the list with 30 percent of respondents enjoying the sport, while biathlon was only followed by six percent of British respondents.

Most followed Winter Olympic sports among fans in the United Kingdom (UK) as of December 2021

Characteristic	Share of respondents
Ski jumping	31%
Bobsleigh	30%
Figure skating	24%
Alpine skiing	21%
Curling	20%
Skeleton	19%
Snowboard	18%
Luge	17%
Speed skating	16%
Freestyle skiing	12%
Ice hockey	11%
Cross country skiing	9%
Short track	6%
Biathlon	6%
Nordic combined	5%

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Release date

December 2021

More information

Region

United Kingdom

Survey time period

October 31 to December 1, 2021

Number of respondents

25,898 respondents

Age group

18 years and older

Special properties

UK adults who are a little interested or somewhat interest in the Winter Olympics or say it's one of their top interests.

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "Which, if any, of the following Winter Olympic sports do you watch/follow? Please select all that apply. By watch/follow, we mean that you either read about the sport, watch live broadcasts or highlights of matches/events online or TV, or attend matches/events in person."

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