Top brand suitability tactics U.S. & UK 2021

During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 44 percent of respondents stated that their organization used keyword lists and/or keyword blocking as a brand suitability tactic. The most often named tactic was custom topic tracking.

Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021

Characteristic	Share of respondents
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Release date

November 2021

More information

Region

United Kingdom, United States

Survey time period

August 2021

Number of respondents

325 respondents

Special properties

showing top 8 only / among marketing decision-makers

Method of interview

Online survey

Supplementary notes

The question posed during the survey: "Which of the following brand suitability tactics is your organization using for your video advertising strategy?"
The survey was carried out among marketing decision-makers from the United States and from the United Kingdom. Among the 325 respondents, 65 percent were from the U.S. and 35 percent from the UK.

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