During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 44 percent of respondents stated that their organization used keyword lists and/or keyword blocking as a brand suitability tactic. The most often named tactic was custom topic tracking.
Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
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Consumer insights
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Forrester Research. (November 15, 2021). Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 [Graph]. In Statista. Retrieved October 04, 2023, from https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. "Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021." Chart. November 15, 2021. Statista. Accessed October 04, 2023. https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. (2021). Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021. Statista. Statista Inc.. Accessed: October 04, 2023. https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. "Most-used Brand Suitability Tactics for Video Advertising According to Marketers in The United Kingdom and The United States as of August 2021." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research, Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 Statista, https://www.statista.com/statistics/1288070/brand-suitability-tactics/ (last visited October 04, 2023)
Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 [Graph], Forrester Research, November 15, 2021. [Online]. Available: https://www.statista.com/statistics/1288070/brand-suitability-tactics/