During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 44 percent of respondents stated that their organization used keyword lists and/or keyword blocking as a brand suitability tactic. The most often named tactic was custom topic tracking.
Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021
showing top 8 only / among marketing decision-makers
Method of interview
Online survey
Supplementary notes
The question posed during the survey: "Which of the following brand suitability tactics is your organization using for your video advertising strategy?"
The survey was carried out among marketing decision-makers from the United States and from the United Kingdom. Among the 325 respondents, 65 percent were from the U.S. and 35 percent from the UK.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Forrester Research. (November 15, 2021). Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. "Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021." Chart. November 15, 2021. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. (2021). Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. "Most-used Brand Suitability Tactics for Video Advertising According to Marketers in The United Kingdom and The United States as of August 2021." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research, Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 Statista, https://www.statista.com/statistics/1288070/brand-suitability-tactics/ (last visited July 02, 2022)
