During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 44 percent of respondents stated that their organization used keyword lists and/or keyword blocking as a brand suitability tactic. The most often named tactic was custom topic tracking.
Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Forrester Research. (November 15, 2021). Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. "Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021." Chart. November 15, 2021. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. (2021). Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research. "Most-used Brand Suitability Tactics for Video Advertising According to Marketers in The United Kingdom and The United States as of August 2021." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1288070/brand-suitability-tactics/
Forrester Research, Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021 Statista, https://www.statista.com/statistics/1288070/brand-suitability-tactics/ (last visited July 02, 2022)