WeChat: most influential official accounts 2023

For millions of Chinese users, WeChat is more than a messaging app. It is a multi-purpose social media offering the latest news and useful information. Many TV stations, radios, newspapers, and online news outlets have created a WeChat official account, similar to a Facebook brand page, to publish their content. In February 2023, the state-owned broadcaster China Central Television's business channel (CCTV-2) had the most influential official account on WeChat - "cctvyscji". Based on the total number of posts, the overall content performance, and the impact of its trending posts, "cctvyscji" scored 1018.3 points in the influence index on WeChat.

Leading official accounts on WeChat in February 2023, based on influence index

Characteristic	Influence index points
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Release date

March 2023

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Region

China

Survey time period

February 2023

Supplementary notes

According to the original source, the influence index is based on the following metrics: the number of posts published by an official account and the performance of the published content (including the total views and likes, as well as the reach of its trending content).

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