most valued e-commerce and direct-to-consumer unicorn worldwide with a valuation of about 20 billion U.S. dollars as of October 2022.
As of October 2022, almost one third of Xiaohongshu's users lived in new tier-1 cities and above in China. The social commerce platform, also known in English as Little Red Book or RED, was the Share of Xiaohongshu (RED) users in China in 2022, by city tier
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Other statistics that may interest you Social media in China
Key figures
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Usage
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WeChat
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Douyin
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Weibo
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Xiaohongshu
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- Premium Statistic Monthly active users of Xiaohongshu app in China 2020-2023
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Further Content: You might find this interesting as well
Website (guotaixia.com). (January 20, 2023). Share of Xiaohongshu (RED) users in China in 2022, by city tier [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/
Website (guotaixia.com). "Share of Xiaohongshu (RED) users in China in 2022, by city tier." Chart. January 20, 2023. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/
Website (guotaixia.com). (2023). Share of Xiaohongshu (RED) users in China in 2022, by city tier. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/
Website (guotaixia.com). "Share of Xiaohongshu (Red) Users in China in 2022, by City Tier." Statista, Statista Inc., 20 Jan 2023, https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/
Website (guotaixia.com), Share of Xiaohongshu (RED) users in China in 2022, by city tier Statista, https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/ (last visited April 19, 2024)
Share of Xiaohongshu (RED) users in China in 2022, by city tier [Graph], Website (guotaixia.com), January 20, 2023. [Online]. Available: https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/