As of February 2024, almost one third of Xiaohongshu's users lived in tier-1 cities in China. The social commerce platform, also known in English as Little Red Book or RedNote, was one of the most valued e-commerce and direct-to-consumer unicorns in China
Share of Xiaohongshu (RedNote) users in China as of February 2024, by city tier
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Qiangua Data. (April 10, 2024). Share of Xiaohongshu (RedNote) users in China as of February 2024, by city tier [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/?__sso_cookie_checker=failed
Qiangua Data. "Share of Xiaohongshu (RedNote) users in China as of February 2024, by city tier." Chart. April 10, 2024. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/?__sso_cookie_checker=failed
Qiangua Data. (2024). Share of Xiaohongshu (RedNote) users in China as of February 2024, by city tier. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/?__sso_cookie_checker=failed
Qiangua Data. "Share of Xiaohongshu (Rednote) Users in China as of February 2024, by City Tier." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/?__sso_cookie_checker=failed
Qiangua Data, Share of Xiaohongshu (RedNote) users in China as of February 2024, by city tier Statista, https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/?__sso_cookie_checker=failed (last visited February 06, 2025)
Share of Xiaohongshu (RedNote) users in China as of February 2024, by city tier [Graph], Qiangua Data, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1288210/china-xiaohongshu-red-user-breakdown-by-city-tier/?__sso_cookie_checker=failed