Leading limited-service restaurants Philippines 2021, by sales

Jollibee was the leading limited-service restaurant in the Philippines in terms of sales in 2021. In that year, the restaurant chain generated sales of approximately 2.53 billion U.S. dollars. Its closest competitor, McDonald's, had total sales of about 786 million U.S. dollars in that year.

 Bringing happiness in the Philippines and abroad 

Known for its Jolly Spaghetti and Chickenjoy, Jollibee managed to maintain its position as the country’s largest fast-food chain brand, operating a network of 1,400 stores nationwide and close to a hundred locations abroad. Managed by the Jollibee Foods Corporation, the restaurant chain gradually expanded to various international locations in Southeast Asia, the Middle East, North America, and Europe.

 The state of the country’s QSR industry

As with other foodservice segments, the quick-service restaurant (QSR) industry in the Philippines recorded massive revenue losses in 2020 compared to the previous year. The decrease was attributed to the COVID-19 pandemic which resulted in heightened social distancing measures, causing reluctance in visiting restaurants among Filipinos. Limited dining capacity was also imposed to curb the infections, further contributing to minimal revenue. The QSR industry in the Philippines has shown slight improvement in revenue in 2021 and this was forecast was continue increasing in 2022.