United States: popular household & care brands among men 2023

In the fourth quarter of 2023, the most popular household and personal care brands among men in the United States were Kleenex, Dawn, and Ziploc, with 77 and 78 percent of male respondents stating they liked them. Windex and Elmer's followed both with a percentage of 75 percent. In the same quarter, the most popular household and personal care brand among women was Ziploc.

Most popular household and personal care brands among men in the United States in the 4th quarter of 2023

Characteristic	Popularity in percentage
Kleenex	77%
Dawn	77%
Ziploc	77%
Windex	75%
Elmer'S	75%
Duracell	75%
Energizer	74%
Crest	74%
Hefty	74%
Wd-40	73%
Clorox	73%
Lysol	73%
Mr. Clean	73%
Bounty	72%
Listerine	71%
Downy	71%
Gillette1	71%
Colgate	70%
Dove	70%
Febreze	69%

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Release date

January 2024

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Region

United States

Survey time period

Q4 2023

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a household & personal care brand"
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

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