During the fourth quarter of 2021, global users spent approximately 412 billion hours on mobile social media and communication apps. In the same period, photo and video apps reported 243.6 billion hours in engagement worldwide,, while entertainment apps saw around 31 billion hours of engagement. Between the beginning of 2018 and the end of 2021, mobile photo and video apps experienced a constant growth in user engagement.
Time spent on selected mobile app categories worldwide from 1st quarter 2018 to 4th quarter 2021 (in billion hours)
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Data.ai. (February 1, 2022). Time spent on selected mobile app categories worldwide from 1st quarter 2018 to 4th quarter 2021 (in billion hours) [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/1288896/global-time-spent-selected-app-categories/
Data.ai. "Time spent on selected mobile app categories worldwide from 1st quarter 2018 to 4th quarter 2021 (in billion hours)." Chart. February 1, 2022. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/1288896/global-time-spent-selected-app-categories/
Data.ai. (2022). Time spent on selected mobile app categories worldwide from 1st quarter 2018 to 4th quarter 2021 (in billion hours). Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/1288896/global-time-spent-selected-app-categories/
Data.ai. "Time Spent on Selected Mobile App Categories Worldwide from 1st Quarter 2018 to 4th Quarter 2021 (in Billion Hours)." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1288896/global-time-spent-selected-app-categories/
Data.ai, Time spent on selected mobile app categories worldwide from 1st quarter 2018 to 4th quarter 2021 (in billion hours) Statista, https://www.statista.com/statistics/1288896/global-time-spent-selected-app-categories/ (last visited April 24, 2024)
Time spent on selected mobile app categories worldwide from 1st quarter 2018 to 4th quarter 2021 (in billion hours) [Graph], Data.ai, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1288896/global-time-spent-selected-app-categories/