China: major MCN agencies

In 2021, Hive Media was the leading MCN agency in China, scoring 86.52 points in a comprehensive index evaluating the company's finance and resource strength, audience reach, and more. Dayu Network came at a close second with 86.39 points. Propelled by the rising influencer marketing and online video consumption, China's multi-channel networks (MCNs) market has been rapidly expanding in recent few years.

Leading multi-channel networks (MCNs) agencies in China in 2021

Characteristic	Index points (0-100)
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Release date

December 2021

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Region

China

Survey time period

2021

Supplementary notes

Index value, ranging from 0 to 100 with 100 being the best positive value, was calculated based on the company's financial strength, financing ability, resource strength, internet buzz, internet reach and trend, combined with the professional analysts' evaluation.

A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.

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