A survey conducted in October 2021 among Chinese online audio users showed that over a half of respondents who paid for online audio content were in their 30s. Ximalaya and Lizhi were the leading online audio apps in China.
Share of online audio paying users in China as of October 2021, by age group
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iiMedia Research. (January 13, 2022). Share of online audio paying users in China as of October 2021, by age group [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/?__sso_cookie_checker=failed
iiMedia Research. "Share of online audio paying users in China as of October 2021, by age group." Chart. January 13, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/?__sso_cookie_checker=failed
iiMedia Research. (2022). Share of online audio paying users in China as of October 2021, by age group. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/?__sso_cookie_checker=failed
iiMedia Research. "Share of Online Audio Paying Users in China as of October 2021, by Age Group." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/?__sso_cookie_checker=failed
iiMedia Research, Share of online audio paying users in China as of October 2021, by age group Statista, https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/?__sso_cookie_checker=failed (last visited February 09, 2025)
Share of online audio paying users in China as of October 2021, by age group [Graph], iiMedia Research, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/?__sso_cookie_checker=failed