solutions the digital ad industry was looking into in light of third-party cookie deprecation.
During an early 2022 survey carried out among marketers from the United States, 27 percent of respondents stated that they were very familiar with contextual advertising, whereas 41 percent said that they were neither overly familiar nor overly unfamiliar with the advertising method. Contextual targeting is one of the Degree of familiarity with contextual advertising among marketers in the United States as of January 2022
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Statista. (January 27, 2022). Degree of familiarity with contextual advertising among marketers in the United States as of January 2022 [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/
Statista. "Degree of familiarity with contextual advertising among marketers in the United States as of January 2022." Chart. January 27, 2022. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/
Statista. (2022). Degree of familiarity with contextual advertising among marketers in the United States as of January 2022. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/
Statista. "Degree of Familiarity with Contextual Advertising among Marketers in The United States as of January 2022." Statista, Statista Inc., 27 Jan 2022, https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/
Statista, Degree of familiarity with contextual advertising among marketers in the United States as of January 2022 Statista, https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/ (last visited April 23, 2024)
Degree of familiarity with contextual advertising among marketers in the United States as of January 2022 [Graph], Statista, January 27, 2022. [Online]. Available: https://www.statista.com/statistics/1289108/familiarity-contextual-advertising/