Familiarity with contextual advertising in the U.S. 2022

Published by Statista Research Department, Feb 16, 2023
During an early 2022 survey carried out among marketers from the United States, 27 percent of respondents stated that they were very familiar with contextual advertising, whereas 41 percent said that they were neither overly familiar nor overly unfamiliar with the advertising method. Contextual targeting is one of the solutions the digital ad industry was looking into in light of third-party cookie deprecation.

Degree of familiarity with contextual advertising among marketers in the United States as of January 2022

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Sources

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Release date

January 2022

Region

United States

Survey time period

as of January 2022**

Number of respondents

100*

Special properties

among senior marketers

Supplementary notes

* The source states that the survey was carried out among "about 100" senior marketers. source.

** The source does not provide a date of survey. The date provided is the release date.

*** Figure calculated by Statista based on data provided by the source.

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