Familiarity with contextual advertising in the U.S. 2022
During an early 2022 survey carried out among marketers from the United States, 27 percent of respondents stated that they were very familiar with contextual advertising, whereas 41 percent said that they were neither overly familiar nor overly unfamiliar with the advertising method. Contextual targeting is one of the solutions the digital ad industry was looking into in light of third-party cookie deprecation.
