Importance of labeling on food purchasing decisions in the U.S. in 2021, by type

Published by
T. Ozbun,
Dec 8, 2022
In 2021, approximately 51 percent of participants in a survey conducted in the Unite States stated that when shopping for food or beverage products, the nutrition facts label, typically on the back or side of product packaging, has the biggest impact on their purchasing decisions.

Impact of front and back packaging labeling on food purchasing decisions in the United States in 2021, by type

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Release date

November 2021

Region

United States

Survey time period

June 24 to July 8, 2021

Number of respondents

586 respondents

Age group

18-80

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When shopping for food and beverage products, which information on the packaging has the biggest impact on your purchases? If front of package labels and Nutrition Facts panel are equal in impact"

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