Share of consumers trying plant-based foods in Japan 2021, by age

Share of consumers who have tried plant-based foods in Japan as of October 2021, by age

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Release date

October 2021



Survey time period

October 1 to 3, 2021

Number of respondents

5,204 respondents

Age group

10 years and older

Special properties

respondents were registered users of the company's survey platform

Method of interview

Online survey

Supplementary notes

Original question: "Please answer with the alternative protein source you have eaten or drunk before."
Figures represent the share of respondents who stated to have tried plant-based foods (soy meat, etc.).

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Statistics on " Plant-based foods in Japan "

Statistics on Plant-based foods in Japan



Plant-based proteins


Dairy substitutes


Meat substitutes




Consumer behavior


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