Japan: consumers trying plant-based foods by age 2021

More than 40 percent of consumers over the age of 20 have tried plant-based foods as an alternative to animal-derived products like meat as revealed in a survey conducted in Japan in October 2021. The largest share of respondents who have tried plant-based alternatives such as soy meats was found in the age group of 60 years and older, with almost 60 percent. In comparison, only one in three teens below 20 in age have tried such alternative proteins.

Share of consumers who have tried plant-based foods in Japan as of October 2021, by age

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Japan

Survey time period

October 1 to 3, 2021

Number of respondents

5,204 respondents

Age group

10 years and older

Special properties

respondents were registered users of the company's survey platform

Method of interview

Online survey

Supplementary notes

Original question: "Please answer with the alternative protein source you have eaten or drunk before."
Figures represent the share of respondents who stated to have tried plant-based foods (soy meat, etc.).

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