Online audio user distribution in China 2022, by gender

Published by
Lai Lin Thomala,
Apr 21, 2023
A survey conducted in November 2022 among Chinese online audio users pointed out that slightly over 55 percent of the userbase were female listeners. The same survey also showed that almost two-thirds of Chinese users had purchased audio content.

Share of online audio users in China as of November 2022, by gender

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Release date

February 2023

Region

China

Survey time period

November 2022

Number of respondents

1,608 respondents

Method of interview

Online survey

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Statistics on " Online audio in China "

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Overview

5

Market segments

6

Leading platforms

6

Online audio usage

6

User demographics

4

Paying users

6

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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