Usage of the ASOS app in the UK surged in the final months of 2021. Between January 2020 and January 2022, monthly active users (MAU) of the fashion retailer's app reached a peak in October 2021, with some 140,000 on iOS devices and 154,000 on Android devices.
Monthly active users (MAU) of the ASOS app on iOS and Android devices in the United Kingdom (UK) from January 2020 to January 2022
(in 1,000s)
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Airnow. (February 8, 2022). Monthly active users (MAU) of the ASOS app on iOS and Android devices in the United Kingdom (UK) from January 2020 to January 2022 (in 1,000s) [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1289508/asos-monthly-active-users-united-kingdom/?__sso_cookie_checker=failed
Airnow. "Monthly active users (MAU) of the ASOS app on iOS and Android devices in the United Kingdom (UK) from January 2020 to January 2022 (in 1,000s)." Chart. February 8, 2022. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1289508/asos-monthly-active-users-united-kingdom/?__sso_cookie_checker=failed
Airnow. (2022). Monthly active users (MAU) of the ASOS app on iOS and Android devices in the United Kingdom (UK) from January 2020 to January 2022 (in 1,000s). Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1289508/asos-monthly-active-users-united-kingdom/?__sso_cookie_checker=failed
Airnow. "Monthly Active Users (Mau) of The Asos App on Ios and Android Devices in The United Kingdom (Uk) from January 2020 to January 2022 (in 1,000s)." Statista, Statista Inc., 8 Feb 2022, https://www.statista.com/statistics/1289508/asos-monthly-active-users-united-kingdom/?__sso_cookie_checker=failed
Airnow, Monthly active users (MAU) of the ASOS app on iOS and Android devices in the United Kingdom (UK) from January 2020 to January 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1289508/asos-monthly-active-users-united-kingdom/?__sso_cookie_checker=failed (last visited February 13, 2025)
Monthly active users (MAU) of the ASOS app on iOS and Android devices in the United Kingdom (UK) from January 2020 to January 2022 (in 1,000s) [Graph], Airnow, February 8, 2022. [Online]. Available: https://www.statista.com/statistics/1289508/asos-monthly-active-users-united-kingdom/?__sso_cookie_checker=failed